All businesses create and achieve purpose for shareholders, employees and society. Purpose for a shareholder is increasing financial returns; for employees it is engagement and a sense of achievement; and for society, it is about community. These purposes while...
At the end of each financial year, CEOs and Marketing Executives would usually be focused on setting revenue forecasts and budgets for the following year. Talk is usually centred around return on investment, above and below the line publicity, campaigns, and event...
